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Tropical beach with palm trees and turquoise sea behind the Sundeals logo and message promoting great-value holidays backed by travel experts.

We’re a refreshingly straightforward holiday company for people who want great holidays without the faff. Finding the right holiday shouldn't be hard work, so we keep things simple. No hidden extras. No pressure. Just clear prices, honest information and holidays that work for real life.

Behind the scenes, we combine travel expertise, trusted travel partners and smart technology to uncover holidays that offer real value. We show you what’s included, what’s not and where you can save, so you can make the right call for your budget.

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We’re Sundeals – a straightforward holiday company, focused on good value without the noise. We strip things back to what matters, and we’re always clear about what’s included and what’s not.

That means:

  • No unnecessary extras added by default

  • Clear pricing and simple options

  • Honest information so you can compare properly

You still get a great holiday – just without paying for things you might not use.

Sundeals bookings are covered by ATOL protection to give you clear, UK-backed protection from the moment you book.

We sell traditional package holidays. Your holiday can include everything, or you can leave off things like checked bags or transfers to keep the price lower. Either way, your holiday still counts as a package – and that means it’s protected.

ATOL protection means:

  • Your money is protected if the travel company stops trading

  • You will not be left out of pocket if something goes wrong

  • If you are already abroad, arrangements will be made to get you home

You will receive an ATOL Certificate when you book, which confirms what is protected and who to contact if there is a problem. You can also read more about ATOL protection on the Civil Aviation Authority website.

Yes, Sundeals is a new business from TUI group, launched in the UK in July 2026.

It’s been started by seasoned travel experts with years of experience in the industry and lots of ideas on how it can work better for customers who love to find a great deal.

If you’d like to hear what our customers are saying about us, you’ll find us on Trustpilot. Because we're new, you might not see any or many reviews here just yet.

Yes, Sundeals is part of the TUI Group – one of the world's leading travel companies. We've combined TUI's travel expertise with smart technology and trusted travel partners to help holidaymakers find great-value package holidays.

We build holiday deals by packaging up flights and accommodation prices from lots of different sources. If the same hotel is available through more than one source, we'll show the cheapest available rate. Combined with TUI’s travel expertise and smart technology, it helps us highlight holidays that offer genuine value for money.